Scott Walker Designs
Scott Walker Designs
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visit_RAP_cover_2.jpg

VISIT RAPID CITY

In Summer 2019 I created a series of Out-of-Home, Print, Social and Digital design executions for Visit Rapid City. Visitors to the area tend to focus their trips predominantly on nearby attractions such as Mount Rushmore, meaning the city has previously missed out on crucial tourism revenue. For this cross-platform ad campaign, the emphasis was placed on highlighting the many dining, entertainment and shopping options available within Rapid City itself. To incentivize the experience, the campaign was presented in the form of an epic bucket list.

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OUT OF HOME: POSTER

OUT OF HOME: POSTER

OOH_1.jpg
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OOH_1_IN_SITU.jpg
OUT OF HOME: TRAIN WRAP

OUT OF HOME: TRAIN WRAP

Train_mockups.png
Train_01.jpg
DIGITAL: BUCKET LIST BUILDER

DIGITAL: BUCKET LIST BUILDER

Bucket_List_Builder.jpg
DIGITAL: HTML5 DISPLAY UNITS

DIGITAL: HTML5 DISPLAY UNITS

HTML5 Banners.jpg
SOCIAL: FACEBOOK CAROUSEL UNITS

SOCIAL: FACEBOOK CAROUSEL UNITS

Social_Carousels.png
PRINT: 2019 VISITOR'S GUIDE

PRINT: 2019 VISITOR'S GUIDE

Visitors_Guide.jpg
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Screen Shot 2019-09-13 at 11.26.24 AM.png
OUT OF HOME: POSTER
OOH_1.jpg
Blank.png
OOH_1_IN_SITU.jpg
OUT OF HOME: TRAIN WRAP
Train_mockups.png
Train_01.jpg
DIGITAL: BUCKET LIST BUILDER
Bucket_List_Builder.jpg
DIGITAL: HTML5 DISPLAY UNITS
HTML5 Banners.jpg
SOCIAL: FACEBOOK CAROUSEL UNITS
Social_Carousels.png
PRINT: 2019 VISITOR'S GUIDE
Visitors_Guide.jpg
Blank.png