Problem:

Amazon Ads has everything marketers need, but their market share was marginal - because this brand had never actually advertised themselves. This was a story entirely untold.

Solution:

We built a holistic, digital-focused identity that spanned campaign assets, internal presentations and everything in between - allowing Amazon Ads to show up powerfully and persuasively at every touchpoint.

Results:

A surge to the third-largest digital ad spend share in the category, Amazon at-large’s second-most profitable vertical. And an identity primed to carry the brand through an ever-evolving industry.