Problem:

MS at Work provides a comprehensive suite of workplace financial solutions that help employers attract and retain talent. Recent acquisitions that have made the offer more compelling have also made the web presence more disparate. These scattered sites each only covered a portion of their unique value prop, and prevented business audiences from understanding what the full offering could do for them.

Solution:

We set out to unify these sites into one digital experience aimed at attracting and converting B2B customers. The new site spoke to the unique needs of different business types Morgan Stanley at Work serves, and provided access to the rich library of Morgan Stanley insights. We also built a solution finder quiz to enable even the most complex customers to quickly find the offerings that best meet their needs.

Results:

Since it’s launch, the website has seen a 74% increase in traffic over the previous sites. Thanks to our focus on SEO, we’ve seen a 93% increase in search traffic. The content is resonating with our intended audience, and leading to conversion: we’ve also seen a 63% increase in monthly qualified leads.

74%

increase in traffic to Morgan Stanley at Work website vs. previous sites

+93%

increase in search traffic

+63%

increase in qualified leads